Sagot :
- Market research generally involves two different types of research: primary and secondary.
- Four common types of market research techniques include surveys, interviews, focus groups, and customer observation
- In brief, quantitative market research refers to the process of collecting large amounts of data through surveys, questionnaires, and polling methods. Conversely, qualitative market research involves determining customer motivation through close observation –– typically in a small group or face-to-face encounter.
- While there are many ways to perform market research, most businesses use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you're willing to spend will determine which techniques you choose for your business.
- Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.