1. IDENTIFICATION Directions: Read the following sentences carefully. Write your answers on the space provided. (2 points each). 1. It is a technique to project certain qualities of a person, ideology or object to other things and people. 2. It is a technique where it creates an urge amongst people to become a part of the "in crowd". 3. It is a technique which manipulating information so that one product looks better than the other. 4. A technique which occurs in politics and wartime scenarios. In advertising, it links a person or idea to a negative symbol. 5. This technique may use jingle, which is appealing and fits in the minds of the masses. 6. This technique tells us that if you the item, you will be using a wonderful product and it will change your life. It is used to enhance product appeal. 7. This is a popular advertising technique uses renowned or celebrity figures to endorse product and services. 8. It is a word or group of word that describes some other words in the sentence. 9. It is a word or group of word that describes something that is missing in a sentence, such as a noun or a pronoun. 10. It is a form of communication that aims to influence the attitude of a community towards some cause or position by presenting only one side of an argument.

IDENTIFICATION Directions: Read the following sentences carefully. Write your answers on the space provided. (2 points each). 1. It is a technique to project certain qualities of a person, ideology or object to other things and people. 2. It is a technique where it creates an urge amongst people to become a part of the "in crowd". 3. It is a technique which manipulating information so that one product looks better than the other. 4. A technique which occurs in politics and wartime scenarios. In advertising, it links a person or idea to a negative symbol. 5. This technique may use jingle, which is appealing and fits in the minds of the masses. 6. This technique tells us that if you the item, you will be using a wonderful product and it will change your life. It is used to enhance product appeal. 7. This is a popular advertising technique uses renowned or celebrity figures to endorse product and services. 8. It is a word or group of word that describes some other words in the sentence. 9. It is a word or group of word that describes something that is missing in a sentence, such as a noun or a pronoun. 10. It is a form of communication that aims to influence the attitude of a community towards some cause or position by presenting only one side of an argument