Directions: Read and analyze the underlined words or expressions in the following advertisements. Discuss the
intention of those words/expressions used in propaganda techniques. Be guided with the given example.
Advertisements
Propaganda
Intention/Purpose
Technique
Example: Manny Pacquiao says "Hindi ako Testimonial A well-known person is used to show to
takot umaray, may Alaxan FR naman! Expert
the viewers/audiences that he is using
sa body pain, bilis magpagaling!"
the product to let them use it also. Since
Manny Pacquiao is the best in boxing,
the author has a strong hope to make
the viewers/audiences believe that he is
using the product whenever he has a
body pain.
Give your children something they rightfully
deserve - Bettina's raisin loaf, the nutritious
and delicious bread made only with the finest
ingredients and juicy fruity, sweet, energy-
boosting California raisins.
Listen as Lilia Reyes tells you about her new
part. "I found the best partner in life, new
Victoria's intimate wash. Try it and you'll
discover that it has the right formula for you."
Six women who are washing their clothes using
Ariel 7.5 endorsed the product.
