Answer:
A stereotype is a widely held, simplified, and essentialist belief about a specific group. Groups are often stereotyped on the basis of sex, gender identity, race and ethnicity, nationality, age, socioeconomic status, language, and so forth. Stereotypes are deeply embedded within social institutions and wider culture.
Stereotypes are learned, and can be both explicitly and implicitly taught or reinforced to people through many different social influences, including but not limited to friends and family, neighbors, teachers, peer groups, as well as larger societal influences. As one important example, the media have often been studied and discussed in terms of the role that they play in creating, promoting, and sustaining stereotypes of many different groups through the representations that they present, as the media have a large influence on many people. Some groups are generally underrepresented in the media, yet the images that do exist in the media are disproportionately stereotypical (e.g., Mastro and Greenberg, 2000). These media representations can affect people’s endorsement of stereotypes, especially if people do not have frequent, close contact with members of the groups being represented outside of what they see in the media.
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