1. Trend has a plateau of acceptability 2.Trend and fad are the same 3. Fads have a drastic swings in mass behavior 4.Fringe is the starting point of a trend 5.Instead of plateau of acceptability, fads have maturity 6.Historical force is one of the consideration in creating a fad 7.Fragmentation happens when a fad is in mainstream 8.Trends innovates lifestyles and could help solve social issues 9.A flash in a pan only happens when trends reached maturity 10.Newness or scarcity is an element of a fad
