1.Know the difference between a benefit and a feature. A feature is something that a product or service "is" or "does." A benefit is something that the product or service "means" to the customer.
2.Emphasize what's unique to you or your firm.
Benefits that are generic to your product category can convince a customer to buy... but not necessarily from you
3.Make your benefits concrete.
Customers ignore benefits that are abstract and expressed using vague adverbs and adjectives. Benefits that are concrete and specific are more convincing and "stick in the mind."
hope it helps mark me as the brainliest ty
