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Esurance – #EsuranceSave30
Esurance took the bold step of purchasing the first ad slot after the 2015 Super Bowl. They then deployed their hashtag campaign to promote a sweepstake which contestants could enter by tweeting #EsuranceSave30. This is a sample of a hashtag that drove to a great success. The results were astounding with 5.4 million occurrences of the hashtag as well as 2.6 billion impressions on Twitter.
2. Expedia – #ThrowMeBack
This is a great example of hashtag that shows how a brand can take advantage of existing trends. In addition to this then leverage them to create its own! Playing on the popular #tbt hashtag, Expedia asked Tweeters to tag nostalgic posts with #ThrowMeBack. As a result they were given the chance of visiting the destinations in their tweets. The outcome? 300,000 engagements and 96% Instagram growth in just 10 weeks.
oca-Cola – #Shareacoke
Coca-Cola has also clambered onto the Twitter bandwagon, most notably with the hashtag, #shareacoke. Rolled out in 2014, Coca Cola encouraged consumers to share their own stories and photos. What was in it for them? The chance to be featured on interactive billboards across the US. This is a grate example of a hashtag campaign that became a hit. Tweets are numbering in the hundreds of thousands.
4. Volkswagen – #foxatplanetaterra
To promote their sponsorship of Brazil’s Planeta Terra Festival, Volkswagen hid tickets throughout Sao Paulo. It then shared the location via a map. However, the map only zoomed in to reveal the locations based on how many shares #foxatplanetaterra received. The campaign proved hugely successful and became a trending topic in Brazil within two hours.
Calvin Klein – #MyCalvins
The esteemed purveyors of underpants enjoyed great success with their #MyCalvins campaign. The hashtag for Instagram called on users to post images of themselves in Calvin Klein undergarments. However there was actually no offering in return! It’s pretty clear the type of social media user that was targeted here. Consequently Calvin Klein acquired 1.8 million followers.
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