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1.If you where the director of new product development for a national fast food chain,what factors would you consider in choosing cities for test marketing a new sandwich ?would the place you live be a good test market ?why or why not?

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Answer:

I would choose a city with a high population and job rates so that the amount of potential costumer is higher. and with a high job rate,there will always be people running late for their jobs and have not eaten yet so they will consider buying from my fast food restaurant because a sandwich can be eaten on the way.

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