Answer:
Uncertainty is currently a big theme in many of our lives, but coming back to what we know can be reassuring and comfortable. The same idea can be applied to influencer marketing: By partnering with known brand collaborators, you can give viewers something familiar to lean on. Because a large portion of the population is practicing (an often mandated) social distancing at home, social media content use has begun to increase dramatically (paywall) — meaning many people are likely checking in with their favorite creators a lot more often.
Explanation:
hope it helps
π|•€
