Answer:
Market research should never be underestimated. Many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors.
ADDITIONAL:
Why is it so important to know learn about the market and customers explain?
Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. ... Marketers can understand the likes and dislikes of consumers and design base their marketing efforts based on the findings.
Explanation:
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