Answer:
•Individual behavior and decision making can be influenced by the presence of others. ... However, the influence of groups on the individual can also generate negative behaviors. While there are many ways a group can influence behavior, we will focus on three key phenomena: groupthink, groupshift, and deindividuation.
•Influences on behaviour can, however, be characterised broadly as comprising: genetics, individual thoughts and feelings, the physical environment, social interaction (with other individuals), social identity (interaction within and between groups), and the macro-social environment.
