Answer:
The failure of many strategies lies in the failure to understand whom the strategy is for.
Strategy is a subject that people like to refer to, but often they don’t really know what they mean by the word. We should not be surprised that many people find it difficult to actually think strategically when they are unclear about what strategy is all about.
Commonly asked questions include:
Does our company have a strategy? Is it the right one?
What exactly do we mean by a strategy?
How should we go about designing our strategy?
Before talking about the actual ‘doing’ of strategy, let’s be clear about some of the ‘strategy’ issues, and why strategy can go wrong. There is a requirement to do things in a different way from the old way. After all, if you keep doing what you have always done, then you will keep getting the same (not better) results; and to expect a different result from doing the same thing is a definition of insanity!
Explanation:
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