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A business-level strategy can be thought of as the firm’s core strategy

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PATRICIA6749IN

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A business-level strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in specific product markets. ... Business-level strategy can be thought of as the firm's core strategy.

ROSEMARIEJAMIL71IN

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Business level strategies refer to the combined set of moves and actions taken with an aim of offering value to the customers and developing a competitive advantage, by using the firm's core competencies, in the individual product or service market.

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