Let's do business Choose a product. It may be toothpaste, sardines, ice cream, chocolate, toys, candies, soap, etc. Choose the brands that sell this product. Cut and paste the labels of the products, if possible. Compare them using the 7P's.
Brand 1: Brand 2: Brand 3:
Product
-Describe the product's quality
-How many varieties of the same product does this brand offers? Describe each.
Place
-Where are the factories/manufacturing outlets located?
-Where can these brands be bought?
-How are the products transported to the sellers?
Price
-How much does the product of this brand cost?
-Is there promo pricing(example :P599,P49.95)?
-Is there discount for bulk buying?
Promotion
-What is the tagline or marketing slogan of the brand?
-Where is the brand advertised?
-Who endorses the product?
-Are factory tours encouraged
-Does their website provide recipes,crafts,games,etc?
People
-Who uses the brand?
-What are the testimonials about this brand?.
Packaging
-Describe the packaging of the product
-Describe the durability of the packaging
Positioning
-Where is the product sold?
-What place in the supermarket/market is the good sold?

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