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salamat

evaluation of other cultures according to preconceptions originating in the standards and customs of one's own culture.
is the opposite of ethnocentrism, and refers to the belief that another culture is superior to one's own. ... Pride in one's own culture doesn't have to lead to imposing its values on others. And an appreciation for another culture shouldn't preclude individuals from studying it with a critical eye.
is the idea that a person's beliefs and practices should be understood based on that person's own culture. Proponents of cultural relativism also tend to argue that the norms and values of one culture should not be evaluated using the norms and values of another.