Answer:
1.In product marketing, tangible goods are being marketed, which means that they have physical features and can be touched, seen and felt. On the other hand, service marketing is carried out for services, which are intangible. Services do not have any physical characteristics, and cannot be touched or seen.
2.The theory of price is an economic theory that states that the price for any specific good or service is based on the relationship between its supply and demand. The optimal market price, or equilibrium, is the point at which the total number of items available can be reasonably consumed by potential customers.
3.Using the eight 'P's of marketing – Product, Place, Price, Promotion… Olof Williamson was a Senior Consultant at NCVO, looking at the latest thinking on funding, finance and public services. ... Good marketing is essential, and it is a lot more than just shouting about why you're the best!
4.Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. ... The brand's core image and messaging are reinforced as each marketing communication channel works together as parts of a unified whole rather than in isolation.
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