you see
Assessment 1
Directions: Identify the technique of marketing which is being identified in
column B. Choose your answer in Column A. Write the letter of the correct answer
on the blank provided.
COLUMN B
COLUMN A
1. Word of Mouth Advertising
A reach the consumers faster
through the means of land, air and
2. Cause Marketing
sea transportation spreading
3. Internet or Online Marketing
promotions and feedbacks.
4. Direct Marketing
B. demonstrations, promo offers
in malls, trade exhibits and other
5. Distributing Products via
public venues
Transport System
C. at least two brands join together to
6. Television Advertisement
promote or sell a single product or
service
7. Point-of-Purchase Marketing
(POP)
D. a recommendation from a friend,
colleague or a family member.
8. Co-branding and affinity
Marketing
E. promoting products through
advertisements in newspapers.
9. Advertising in Print Media
10. Radio Advertising
F. station airing of their spot or
mentioning the product as
advertisement
G. a cooperative effort for profit business
and a non-profit organization to
mutually promote a benefit from social
and other charitable causes.
H. sells to captive audience (those
shoppers already in store and
ready to purchase).
I combines web and e-mail to advertise
and drive e-commerce sales.
J. is a span of television which conveys &
message to market a product or service​