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it uses a famous person to endorse a prouduct

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HERNANDEZALLYZA931IN

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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.

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ALENNAPAULEENBARQUININ

Answer:

Celebrity endorsement is the promotion of a product or service by a celebrity. For example, a professional athlete might endorse a specific brand of athletic footwear. That athlete would then appear in commercials advertising that particular footwear. ... Nike is well known for celebrity endorsements of athletic footwear.

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