By now, you've probably seen the rude Save Ralph short by now, if it's not a good time to keep an eye on it. In a kind of mockumentary, it tells in almost four minutes the story of a rabbit named Ralph, who works in a laboratory that tests cosmetics on animals. This one has caused a stir in the public and generated millions of views. But why has ' Save Ralph ' gone viral compared to others?
It has been more than 100 years since animal testing became popular and although the subject is not new and many organizations fight every year for this practice to be banned globally, no campaign has had a global reception like the one now led by Humane Society International , (HSI).
