Directions. Choose the letter of the correct answer write your answer on the space provided before each number It refers to the idea expressing layers of meanings from the communicator a. communicator b. message c. audience 2. It refers to a person group, or organization to whom the message is either addressed or invoked and from whom feedback is expected a communicator b. message c. audience 3. It is nown as the author. creator or producer of a message. It can be a person, a group, or institution. a. communicator b message c. audience 4. It refers to the time and place of communication, together with the conditions from the physical environment. a context b. purpose c. modality 5. Video production and showing are done with overlapping reasons. Dominant purpose: to explain, to describe, to entertain and to persuade. a. context b. purpose c. modality 6. It refers to the senses involved in decoding messages. a. context b. purpose c. modality 7. It is the technical means by which messages are communicated. a, excgency b. circulation c. medium 8. It refers to the needs and situations that cause the production of video materials. a. exigency b. circulation c. medium 9. It refers to the method of distributing the message as in print for newspaper, broadcast for radio and TV programs, and digital for movies. b. circulation c. medium a. exigency d. genre 10. Other term for class or category in which the viewing material belongs. b. circulation c. medium a. exigency d. genre d. genre d. genre
