A Testimonial B. Bandwagon C. Transfer D. Name Calling E. Glittering Generalities F. Advertisement 1. It is giving a bad label to a person or idea using an easy-to-remember to condemn the said person or idea. 2. It consists of words that are filled with praises 3. It is a technique used to convince the public with similar mentality to join in purchasing the product or following the individual who made the appeal or else something really good will be missed out. 4. This is a technique that chooses a respected celebrity (or Alternatively someone generally hated) to claim that an idea is good or bad). 5. A symbol that carries respect, authority or prestige is used along with an idea to make it more acceptable.
