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1. A product is sold by using words from famous people – Testimonial
2. Publicity to promote something –
3. This method is also called Guilt or Virtue by association – Transfer
4. Persuading consumers by telling that that the others are doing same thing – Bandwagon
5. Words that will make a consumer feel strongly about someone – Emotional Words
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1. McDonald's
2. Nike
3. BDO
4. Snickers
5. Jollibee
7. Smart Communications
8. KFC
9. Coca Cola
10. SM Malls
11. Burger King
