caling a sense of organized movement. 6. It can be achieved by using graphic elements that directs the viewers' eyes in a certain direction. 7. It is the mark in visual communication. It is also used to locate something. 8. Usually emphasizes form. Tone creates a dramatic effects. When we shade a drawing to make it look three dimensional we are applying tone. 9. It can be cube, a pyramid and s sphere. Form is created by design elements; shape, tone, line and point. 10. Represents the surface. It can be rough or smooth. Texture Movement Variety Form Tone Point Pattern, Repetition and Rhythm Proportion Balance Emphasis