Answer:
Why TV remains the world's most effective advertising
Reach: Based on the compiled data, TV reaches approximately 70.1% of Europe's population daily and average daily viewing time is 3hrs 39mins. ...
Popularity: TV, in all its forms, is the world's favourite video. ...
Resilience: Over the past decade, TV has proven remarkably resilient in an era of immense disruption.
Explanation:
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