The importance of packaging ranges from aesthetic to practical. The packaging can be used for identification. The functions of packaging in marketing include communicating the company’s values and what it offers. Along with labeling, packaging can efficiently convince the consumers to purchase the product as well as instruct on how best to consume or operate the product.
The primary purpose of product packaging is to protect the product from external damage during delivery from manufacturer to consumer. The other purposes include identification, convenience and promotion.
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