Answer:
Environmental scanning Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes. The environmental scanning process entails obtaining both factual and subjective information on the business environments in which a company is operating or considering entering
Kinds of environmental scanning Ad-hoc scanning - Short term, infrequent examinations usually initiated by a crisis Regular scanning - Studies done on a regular schedule (e.g. once a year) Continuous scanning (also called continuous learning) - continuous structured data collection and processing on a broad range of environmental factors
