👤

in your opinion, should a marketing plan be created for each and every product under a single brand or should the marketing be for the brand itself?​

Sagot :

Question : in your opinion, should a marketing plan be created for each and every product under a single brand or should the marketing be for the brand itself?

Answer :

  • Begin your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats. It is a good idea to conduct some market research on your existing customers at this point, as it will help you to build a more honest picture of your reputation in the marketplace.

Strengths could include:

  • personal and flexible customer service
  • special features or benefits that your product offers
  • specialist knowledge or skills
  • Weaknesses could include:
  • limited financial resources
  • lack of an established reputation
  • inefficient accounting systems
  • Opportunities could include:
  • increased demand from a particular market sector
  • using the Internet to reach new markets
  • new technologies that allow you to improve product quality