Answer:
Selling your products or services is the key to creating a successful business, but don't assume that clients will automatically approach you, even if you own a store.
It is important to see selling as a process where the actual financial transaction is the last in a series of steps you need to take to reach that point. You can use your marketing strategy to raise awareness and even drive customer response, but this will not replace the need to proactively look for customers and sell to them.
This guide covers the first steps you should take to get your sales process underway, and is particularly relevant for those who sell to other businesses. It will give you tips on how to generate sales leads and convert them into appointments.
There is also information on retail and website selling and how to adjust the process to maximise customer traffic.
