Answer:
Services by their nature are difficult to provide. What might count as a good service for one may not be a good service for another. It is very difficult to maintain quality and consistency in services and at the same time make all your customers happy.
Take the example of a restaurant. Some customers come in for a quick meal and would want food to be served quickly and the entire service to be quick.
Customer service is important because it can help you to:
Increase customer loyalty. Increase the amount of money each customer spends with your business. Increase how often a customer buys from you. Generate positive word-of-mouth about your business.
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