1. If you were to set up a business venture, what would be your personal purpose for doing so? What would be the mission of this enterprise? 2. What is your compelling business concept? what would be your vision for your business five years after setting it up? 3. What name would you give to your business venture? What is the significance of that name? Would it protect the image you desire for your business? 4.If you were to invite investors to your business, who would they be and why? What are the possible sources of financing for your business venture?