Answer:
“Most consumers aren’t brand-committed in these moments. For example, 78% of leisure travelers haven’t decided what airline they will travel with, and 82% haven’t chosen the accommodation provider they will book with when they first start thinking about a trip.”
You might be thinking that this is not a creative marketing idea, but it comes in at number one because it’s the base for the rest of your marketing activities. Without an effective marketing plan you’re driving blind.
Explanation:
Hope it helps you
